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Travel + Leisure CEO: We Can Make $12 5 Billion Off Timeshare Owners

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Last modified on August 14, 2023

You will continue to enjoy your beautiful timeshare properties and exceptional benefits. This news does not impact any current contracts, and we do not anticipate any changes to our services. You may continue to leverage the award-winning Wyndham Rewards program, just as you always have.

  • First, move away from negative timeshare stigma due to rights and cost.
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  • As iconic leaders of hospitality, we want to preserve the world and its people for future generations.
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‘s share price has failed to reach highs seen prior to the pandemic. There was an initial surge along with valuations last summer, but this quickly fell afterwards, although a holding pattern has emerged between $40 and $60 per share. While it is quite obvious to investors that they should have bought during pandemic lows, we can also look at the valuation of the company as potential support for the investment. This will allow for a reset of the unpopular timeshare industry in a more modern and sustainable platform. Get the latest news about hotels and short-term rentals delivered to your inbox once a week.

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While $12.5 billion in timeshare upselling may seem like a stretch, analysts don’t think it is outside the realm of possibility. Travel + Leisure Co. had 867,000 owners in its membership base at the end of last year and a 98 percent annual retention rate of owners over the last decade. Companies like Travel + Leisure Co. as well as competitors like Hilton Grand Vacations have been able to market themselves to potential customers around the ideas of having more space. Members end up spending 2.6 times their initial purchase over the span of a lifetime, according to Travel + Leisure’s investor documents.

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With print media taking a hit over the past few decades, perhaps as a result of declines in political interest, Travel + Leisure invested heavily into their online platform. Also, the brand continues to offer yearly award rankings of the top hotels, destinations, and regions of the world. The publication is often rated as the top quality name in the industry and has earned plenty of fans the world over. Altogether, if travel popularity increases to levels seen prior to the pandemic, T+L is set to grow with the market. On the other hand, timeshares are a different story as their financial viability and popularity wanes over time, especially with steep competition from vacation rentals and traditional hotel/motel. The Harvest Travel & Leisure Index ETF provides investors with exposure to the long and short-term growth trends we see in the travel and leisure space.

In 2019, Booking Holdings and Expedia Group were the world’s leading online travel agencies. Revenue of Booking Holdings – which, among others, owns websites such as Booking.com, Priceline.com, Agoda.com, and Kayak.com – peaked at over 15 billion U.S. dollars in 2019. In that year, revenue of the Expedia Group reached over 12 billion U.S. dollars. Alongside from the Expedia site, the company owns Hotels.com, Vrbo, Trivago, and other travel fare aggregators and metasearch engines. Domestic travel will likely recover sooner than international tourism, as countries adopt different travel restrictions and safety measures depending on the local impact of the pandemic. In the United States, both domestic and inbound visitors dropped sharply in 2020.

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